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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

by Peter Fader,Sarah E. Toms

ISBN 13: 9781613630907

Format: Paperback (136 pages)
Publisher: Wharton School Press
Published: 30 Oct 2018

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Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

by Peter Fader

ISBN 13: 9781613631027

Format: Paperback (150 pages)
Publisher: Wharton School Press
Published: 26 May 2020

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The Customer-Base Audit: The First Step on the Journey to Customer Centricity

by Peter Fader,Bruce G. S. Hardie,Michael Ross

ISBN 13: 9781613631607

Format: Paperback (218 pages)
Publisher: Wharton School Press
Published: 01 Nov 2022

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